I was having a debate with a friend on Facebook regarding the new Amazon Fire, and we both agreed it was a very strong offering. In my opinion, I believed it wasn’t a strong enough offering to topple the iPad as the #1 tablet PC through Christmas 2011, primarily on the basis of small screen size. My friend posted the following statement, and as I composed a response I realised that my long outdated blog would be the perfect platform to air my opinions.
Before I get abused for being critical about Apple, I’m typing this on my iPhone 4 … And reading engadget on my 14″ MacBook Pro unibody
If the best Steve Job could of come up with iCloud and IOS5 and OSX Lion at the last apple conference, with all the handbag swinging with patents at the manufacturers that supply their components in all their devices and hardware (bite the hand that feeds you why not), also if apple are so confident about their app store and tablet, they should let samsung build their Tab and watch it fall flat like HP’s touchpad… In my opinion I think Apple’s “i” days are numbered, they are not the Apple they were 3yrs ago they’re falling apart, struggling with new innovations, plus if the 4th October conference is about an Facebook app and iPad apps … and no iPhone 5 you probably know that the Korean semiconductors have told apple to take a run and jump
[Amazon Fire] Being 7″ and not 9″ is another reason to not get sued by Apple for copying the iPad, that’s prolly why HP jumped ship… jumped is prolly the wrong word, I mean pushed before Apple took them to court too
I’ll start at the top. iOS5 + Lion + Cloud is actually CRUCIAL to the future vision of computing. That conference, as insignificant as it might seem to the consumer, paved the direction of the technology industry. I strongly believe that within 3 years, the notebook / laptop computer will be dead as a consumer product, and left to retire in niche markets such as prosumers and gamers. It’ll be replaced by 2 currently emerging markets, the tablet PC and the media ready television. Our entertainment, YouTube etc, will be streamed through technology rich television sets and our daily internet usage will be conducted through our tablet PCs. The tablet PC already offers one of the best platforms for browsing Facebook, news sites, reading email and generally everything else we currently do as “consumers” with our laptop machines.
Apple released Lion, Lion is the king of the cats right? Hell, it’s the king of the jungle no?? So what comes after Lion for OS X? Well, in my firm opinion… nothing. OS X will merge with iOS into a single operating system, available as an IPSW type package, distributed through App Store as Lion is. A single operating system, suitable for touchscreen and non-touchscreen devices. Apple also introduced the Thunderbolt connector, a single connector which provides power, graphics, inputs and data. Imagine an iPad with this new operating system paired with an iPad dock with the Thunderbolt connector. You carry your iPad around all day, browsing and reading and then you need to compose a long e-mail, read throughly through a website or browse and post on a discussion forum. You walk over to your Thunderbolt setup, dock your iPad and suddenly your tablet PC has all the facilities that you require as a consumer to carry out these tasks with ease and comfort. Good bye laptop
Samsung… Samsung, Samsung. Naughty naughty boys. Come Tuesday, I’m hoping and praying that we won’t see a single iPhone launched to market, but rather… a pair of iPhones! I’m HOPING for iPhone 4S, a budget, entry level iPhone based on the current design but with reduced manufacturing costs (read: cheap parts :p) and… of course.. the iPhone 5. I also believe that the iPhone 5 will look remarkably like the Samsung Galaxy S2! Apple have ripping off Samsung??? No. Apple design and build their products months in advance, and from my work in the technology industry, we’ve had experience of manufacturers who share factories with Apple stumbling upon designs and prototypes of their new products as production techniques are being tested in shared factories (an un-named radio manufacturer once sketched out the design of the new iMac for us a few months before it was actually released!). In this same respect, I think the reason for Apples current reaction to Samsung is because I believe they have been designing, building and planning to release a product which strongly resembles the product Samsung put to market a few months ago! I mean, come on… have any of you used a Samsung device recently? Have you seen their UI layer which sits on top of Android? Slide to unlock? 4 icons across the bottom of the app screen? Jusy Google image search “Samsung Ace” and squint a little…. it’s like walking into Apple store Regent Street!! If Samsung haven’t “slavishly” stolen all of Apples hard work, I’m sure they’ll be able to demonstrate this in a court of law by showing all their research and development data as well as their complete proto-typing process
Finally, back to the Amazon Fire. Amazing little product, fantastic price point and obviously fills the budget end of the market in which there is incredible demand as the firesale of the HP TouchPad demonstrated. Unfortunately though… my vision of where the tablet will sit in the market (as a replacement to the laptop machine), and the simple problem of creating a comfortable touchscreen keyboard on a 7″ display, will prevent it taking the top spot. It will do well, don’t get me wrong, but I can’t see it becoming the champion